the words we choose have powerThe words we choose have power over us, over the people who hear or read them, over our thoughts, our actions, our future. Choose wisely.

A friend asked in a group “how much money do you think you deserve to earn?” It’s a good question, however by using the word “deserve” it becomes a very emotive question, loaded with implications of self-whatevers.

For instance, when you are talking about clients and sales – which we all should do, it is NOT a dirty subject – the discussion centres around words like “funnels” and “catch” and “entice” and “upsell”. All worthy words but which can have quite negative connotations. I’ve used all of them, often without thinking, but when I was talking about funnels with someone it suddenly made me feel trapped, controlled, forced.

I’m not saying “funnels” is the wrong word, it’s a descriptive word for the process, what I am saying is that word doesn’t make me feel good.

I have two choices, I can find a way to come to terms with it, change my thinking and feeling around the word, or I can stop using it and have another route for clients. Hmmm, “route” actually gives me a better feeling, you can choose your route.

Similarly with all the other words, I prefer “attract” and “delight” rather than “catch” and “entice”. I’m even finding problems with the word “serve” which I have used in the past but seems to me to be more of a one-way street rather than the exchange of energy (my knowledge + client money = exchange of energy) which is what is really going on.

Back to the word “deserve”.

do something or have or show qualities worthy of (a reaction which rewards or punishes as appropriate).

Look at that other loaded word in there “worthy”. Eeek. So what other word could we use? I like the word “desire” – what do you desire to earn? Could you use that instead? Does it evoke warm snuggly feelings within you?

Think carefully what words you choose because they have an effect. I’d love to hear your thoughts in the comments.

Be your catalyst for change

There's times when you need to hitch a lift, there's times when the galaxy just isn't guiding you in the right direction, there's times when all you need is the answer (yes I know the ultimate answer is 42 but there are many other questions).

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